How To Be A Social Entrepreneur! 

UK bank First Direct conducted a 1-month social media experiment with 40 self-confessed social media addicts (Twitter and Facebook) to come up with 12 types of users.

The success of any social program is ultimately determined by its ability to connect on a one-to-one, human level. But how can your brand be more human?

(Source: adcurious)

inside-social:

Facebook have launched third-party data targeting in the US for all ad types on desktop and mobile. This means fully targeted ads based on behavior on and off of Facebook are now possible. The addition of these ‘partner categories’ now makes Facebook ads one of the most accurate ways to target your specific audience. Previously ads were mainly targeted based on a user’s likes, location and profile information – largely data that users must input themselves.

Third party targeting based on user’s browsing and purchase habits opens up a new range of possibilities - grocery spending, occupation and car ownership are some of the options available in the new ‘partner categories’. It’s also possible to break categories down, for example in the automotive category brands can target aftermarket and in market users, and combine third party categories with Facebook’s broad categories. A segment like ‘People in the USA who like BMW on Facebook’ could now become ‘People in the USA in management, who are luxury brand buyers and are in the market for a full-size sedan and like BMW on Facebook.’ Another option for advertisers is to target visitors of websites in their brand’s sector, even if those users haven’t yet liked the brand’s Facebook page.

Read More

Needing to act as a challenger in the Indian market, Virgin Mobile India questioned the accepted wisdom that you had to advertise heavily and target older customers. But to reach the Millennial generation, it tried a different strategy that paid off. Virgin Mobile India, used bitesized videos on Youtube to attract Indian youth.

They chose to portray the spirit of youthful rebellion in its communications and focus resources largely within the online environment.YouTube formed the core of this video- centric campaign. At first three brand films championing youthful rebellion were released to kickoff the campaign. Which was followed by  more that 100, 15-second films. The release of these films coincided with the live broadcast on YouTube of Indian Premier League ( In India Cricket is almost a religious experience )

The humorous films of rival fans insulting’ each other’s teams over the phone was released on YouTube alongside the relevant IPL matches. Edgy language was deliberately used to maximise pass-along potential, and social currency , this reflects the way youth in India usually speak with their friends. Facebook and Twitter was used to spread awareness of the campaign with links to the Films. Twitter was used to report live scores of the match.  

The films were viewed by the public as popular entertainment, but the underlying objective of this campaign was to create awareness of the brand, position Virgin Mobile as a youth brand and subtly sell the benefits and furthermore maximise Youtube views of the brand. 

In a world where youth is constantly engaging with the wider world using social media platforms, it is difficult to isolate the specific contribution of the online videos on how a brand can be perceived. With this campaign it can be deduced that the humorous videos may have affected the brand’s metrics which continues to show that its communications output was considered more distinctive and innovative than that of rival Indian telecoms brands who are solely relying on advertising alone to position themselves.

The Short Films created by Virgin Mobile India can be viewed here 

A short history of Branding…

Satyajit Das on the illusion of Marketing, Advertising & Social Media. Golden Insight from a brilliant mind.

smartrobbie:

Facebook Show The World’s Most Social Landmarks According To Check-Ins

Facebook have measured check-ins across 25 cities worldwide to find out the world’s most social landmarks.

Among the no. 1 ranked landmarks across the 25 cities:

- 7 are sports stadiums/arenas
- 6 are public areas: squares/avenues/parks/gardens
- 2 are amusement parks
- 2 are concert arenas
- 2 are shopping-related: shopping centers/malls

Shopping locations are very popular internationally with malls and outdoor markets appearing in the top 10 landmarks for 19 out of the 25 cities.

The data was also analysed by seasons.  Warmer climates had more check-ins to outdoor sports (e.g. beaches) and summer trends were around music festivals.

Find out more on the Facebook blog.

jaymug:

This INSANE Graphic Shows How Ludicrously Complicated Social Media Marketing Is Now.

Twitter is fun, so if you are on twitter follow me @GenerationDon and I will follow you back, lets get an interesting conversation going. Thank you all for your support. x

The most influential Marketing Blogs in UK : An Infographic

Cocktails Inspired by Social Media.

(Source: hragv, via staff)

smartrobbie:

Kony 2012 Video - Viral Campaign

The Kony 2012 video has become a viral success. The video was first seen on Vimeo and received staggering results with 8.2 million views on the 7th of March (Totalling 13.9 million views since the 2nd of March).

The Vimeo video hits have slowed down as more people are now accessing the video via YouTube.  The YouTube clip has reached 40,781,302 -  adding nearly 30 million since yesterday afternoon. 2,628,865 views were from mobile devices.

Here are some General YouTube Stats (on All YouTube videos):

Traffic

• 60 hours of video are uploaded every minute, or one hour of video is uploaded to YouTube every second.
• Over 4 billion videos are viewed a day
• Over 800 million unique users visit YouTube each month
• Over 3 billion hours of video are watched each month on YouTube
• More video is uploaded to YouTube in one month than the 3 major US networks created in 60 years
• 70% of YouTube traffic comes from outside the US
• YouTube is localized in 39 countries and across 54 languages
• In 2011, YouTube had more than 1 trillion views or almost 140 views for every person on Earth

YouTube Partner Program

• Created in 2007, we now have 30,000+ partners from 27 countries around the world
• We pay out millions of dollars a year to partners
• Hundreds of partners are making six figures a year
• Partner revenue has more than doubled for four years in a row

Monetization

• YouTube is monetizing over 3 billion video views per week globally
• 98 of AdAge’s Top 100 advertisers have run campaigns on YouTube and the Google Display Network
• Hundreds of advertisers are using TrueView in-stream and 60% of our in-stream ads are now skippable

Product Metrics

• We have more HD content than any other online video site
• We have thousands of full-length movies on YouTube
• 10% of YouTube’s videos are available in HD
• YouTube mobile gets over 600 million views a day, and traffic from mobile devices tripled in 2011
• The YouTube player is embedded across tens of millions of websites

Content ID

• Content ID scans over 100 years of video every day
• More than 3,000 partners use Content ID, including every major US network broadcaster, movie studio and record label
• We have more than eight million reference files (over 500,000 hours of material) in our Content ID database; it’s among the most comprehensive in the world. The number has doubled in the last year
• Over a third of YouTube’s total monetized views come from Content ID
• More than 120 million videos have been claimed by Content ID

Social

• 500 years of YouTube video are watched every day on Facebook, and over 700 YouTube videos are shared on Twitter each minute
• 100 million people take a social action on YouTube (likes, shares, comments, etc) every week
• An auto-shared tweet results in 6 new youtube.com sessions on average, and we see more than 500 tweets per minute containing a YouTube link
• Millions of subscriptions happen each day. Subscriptions allow you to connect with someone you’re interested in — whether it’s a friend, or the NBA — and keep up on their activity on the site
• More than 50% of videos on YouTube have been rated or include comments from the community
• Millions of videos are favorited every day

Future Hipsters - Social Media Week